Ainscough

Business Situation

Why Ainscough needed a rental solution

Ainscough wanted to improve the collaboration between their sales, maintenance, rental, and finance teams. They wanted to gain real-time insight into their assets and operations so that they could make business-critical decisions quickly. Without real-time information, Ainscough had trouble using their resources well, which resulted in more equipment downtime, less efficiency, and more waste.

Ainscough was looking for a robust rental system that would help their teams work better together and enable them to get real-time updates. This would help them improve efficiency, maximize crane utilization, and increase profitability.

The Solution

To fix the above challenges, Ainscough chose To-Increase’s rental software solution DynaRent for Microsoft Dynamics 365 F&SCM.

With DynaRent, Ainscough has been able to sync rental, finance, sales, and maintenance data on one platform, providing real-time visibility into their fleet and enabling them to plan equipment delivery more efficiently. The rental software has helped them monitor and track the status of their cranes, enabling them to improve utilization and make more cranes available to customers.

Key Benefits

DynaRent has helped Ainscough: 

• Plan and move cranes more efficiently

• Monitor utilization of cranes

• Gain insight into which jobs and crane sizes are profitable

• Monitor pricing

• Track all interactions with customers

• Convert more opportunities into sales

• Get more sales and margins due to data-driven insights

• Make more cranes available for customers to use

“We can now see all of the maintenance in one place. We have more cranes available for customers to use. Data is being streamed directly from the crane, breaking around telematics. ”
– Daniel Stagg, National Support Engineer, Ainscough Crane Hire