Meet the Leadership Team

STAEDEAN's executive team blends decades of experience across ERP transformation, data governance, and product innovation — spanning roles in Microsoft, partner networks, and industry-leading ISVs.
Their combined vision drives a culture of curiosity, accountability, and measurable impact.

 

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STAEDEAN’s Leadership Team

Deborah Deborah-animation

Deborah Salomon

Chief Human Resources Officer

An experienced people leader who empowers others to achieve personal and organizational growth. Fosters collaboration to drive engagement and success. Fueled by coffee, curiosity, and a commitment to excellence, she turns conversations into catalysts for innovation and impact.

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Harald Werner

Chief Financial Officer

Drives value creation through rigorous financial stewardship, ensuring growth and stability. Once set on a career as a pianist, he now orchestrates success through numbers, blending passion and precision to keep the business in tune.

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Jeff Roybal

Chief Operating Officer

Brings extensive experience in ERP implementations and software development. A yoga practitioner who promotes balance, efficiency, and growth across operations.
Luciano Lu-animation

Luciano Cunha

Chief Executive Officer

Leading since the To-Increase era, he holds 20+ years’ experience in the Microsoft ecosystem. A volleyball enthusiast, he drives growth through teamwork and technology.

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Michiel Toppers

Chief Product Officer

Driving STAEDEAN’s innovation from Agentic AI to Next-Gen Business Applications, Michiel shapes strategy and product vision with a sharp focus on customer value. Known for his energy in business and beyond, he’s a passionate runner and gym enthusiast — always chasing the next milestone. 

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Monika den Os

Chief Marketing Officer

Leads STAEDEAN’s brand and demand strategy with a data-driven approach. Creative and passionate about crafts, she blends art and data to connect B2B tech with people.
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Wolfgang Beeck

Chief Technology Officer

Leads STAEDEAN’s technical vision for AI innovation, industrial business solutions, and next-generation data management within Microsoft Dynamics 365. A passionate photographer with a creative eye for innovation.

Our Core Values

Great leadership is measured not just by results, but by the values that guide every decision. Our core values influence how we build, deliver, and grow as a trusted Microsoft ISV. 

Customer-Centric

Customer success is at the core of every solution that we design. From product design to support, our priority is solving real problems and driving measurable outcomes. 

Collaborative

We believe better solutions are built together. By working closely with our customers, partners, and each other, we accelerate innovation and strengthen results. 

Quality-Driven

We measure quality by the confidence our customers feel. Every feature, fix, and update is tested, refined, and improved to deliver lasting value. 

Awards & Achievements

We are thrilled to be recognized as a leading Microsoft ISV and global SaaS provider for solutions embedded in the Microsoft Dynamics 365 ecosystem.

3x-winner

3X Microsoft Dynamics Global Outstanding ISV Winner

ISO-certificate

STAEDEAN Life Sciences Achieves ISO Certification

Awards

Microsoft Inner Circle Member Award 14 Consecutive Times

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have now rebranded to

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