Ainscough

Business Situation

 Ainscough, a leading crane hire company in the UK, needed to improve collaboration across their sales, maintenance, rental, and finance teams. Without real-time information, Ainscough was unable to allocate resources effectively, resulting in unnecessary downtime, reduced efficiency, and increased waste 
 
Ainscough was looking for a robust rental system that would help their teams work better together, provide real-time updates, and help improve efficiency, crane utilization, and profitability. 

The Solution

To fix the above challenges, Ainscough chose STAEDEAN Equipment Rental Software embedded in Microsoft Dynamics 365 F&SCM.

Key Benefits

By connecting rental, finance, sales, and maintenance data on a single platform, the solution gave Ainscough real-time visibility into their fleet. Their team members could now: 

• Plan and deliver cranes more efficiently

• Monitor utilization of cranes

• Make more cranes available to customers

• Gain insight into which jobs and crane sizes are profitable

• Capture and analyze all interactions with customers

• Monitor pricing

• Convert more opportunities into sales

• Get more sales and margins due to data-driven insights 

“We can now see all of the maintenance in one place. We have more cranes available for customers to use. Data is being streamed directly from the crane, breaking around telematics.” 
 
Daniel Stagg, National Support Engineer, Ainscough Crane Hire

Business Impact

STAEDEAN Rental Management software has transformed Ainscough’s operations. In the first four years of implementing the solution, Ainscough saw: 

• 30% increase in equipment utilization due to enhanced fleet visibility
• Sales margins double due to market-based pricing and insights into jobs profitability
• 60% improvement in Average Daily Rate due to decreased downtime and optimized pricing
• 57% revenue increase and 3X gross profit growth 

ROI of 12x over 5 years with a payback period of less than 6 months!

“Ainscough Crane Hire has grown its revenue significantly and consistently every year since 2020. This has been enabled by a deep understanding of the end-to-end transactional and customer order data. This could not have been achieved without the implementation of D365 F&SCM and the  STAEDEAN Rental Management modules.”

Ian O’Reilly, IT Director, Ainscough Crane Hire