Michiel Toppers
The majority of B2B and B2C customers renting from equipment rental companies are “on location.” Consequently they are at a construction yard or location where they are performing on-site activities.
When these customers need additional equipment delivered to the site on short notice, they’ll be looking to their mobile devices. They already use their mobile device to call your office or visit your website to order goods and services. Did you know that you can expand your mobile offerings even more?
Image 1: Learn how to expand your mobile offerings
Customers don’t think twice about ordering everything on their smart Phone or tablet. As a result, they order everyting from food to taxis to fairly complex services. Mobile apps dedicated to whatever company they’re working with have become a great path to increasing convenience, brand presence, and targeted customer service. Therefore, as an equipment rental company, you can realize the same benefits. What do you think of an Equipment Rental App with your name on it? Take a minute to think about the additional features that you will be able to offer directly to your customer:
- Overview of the rented equipment
- Maintenance overview of the rented equipment
- Report damages on-the-fly
- Report rental stops
- Terminate equipment immediately and request a pick-up
These are just a few of the features that would be compelling in your company’s customer-facing mobile app. You’ll gain traction for comprehensive service and efficiency that benefits both your customer, your customer’s business, and your own company. In addition, some of the benefits you can think about include:
- Improving customer satisfaction
- Reducing invoice-cycle times
- Increasing rental revenue
Image: expand your mobile offerings
Of course, the possibilities are endless around mobile apps. But right now, you can tap into some solid ways to improve your customer journey. Read more about the possibilities of mobility here
Michiel Toppers