Michiel Toppers
What’s most important to have at hand when you focus on equipment rental? Well, you’re working in a multi-channel Marketplace. It has rental offerings that likely come from multiple sources. In addition, within your business model a single offer will be used by multiple customers over its lifecycle. Just as important, you need to be ready to execute multiple equipment rental processes. This needs to happen either simultaneously or as part of a quick and predictable process flow. So, you want a rental solution that gives you the best possible access to information. At the same time, it needs to have the best possible tools for executing daily operations.
STAEDEAN can offer that with DynaRent for Microsoft Dynamics 365 and Dynamics AX. It has our solution embedded from the start. So it shares all information with your business database. Your rental desk works with graphical dashboards that provide complete, well-organized overviews. It includes current orders, quotes and equipment availability, service needs, resources—you name it. Within seconds your staff can drill back to granular details. Which are related to any aspect of a rental offering. This “multi-faceted” approach to data visibility is essential to effective, profitable rental allocation and customer service.
Image 1: DynaRent Rental Management cock-pit
Along with visibility and quick insight, DynaRent sharply reduce time and effort for actual rental operations. The traditional approach to handling equipment rental is hard to justify. Especially in a world where responsive service is pretty much “Everything right now” service. Traditionally we refer to a customer requesting equipment. The clerk will take the request, and then following up as soon as possible with results. The problem is that in many cases there’s an exception that can only be resolved through a linear search. For example, the clerk checks availability. He sees that a sub-rental is needed. He checks the pricing and margins and will possibly recalculate. Finally he will call the customer with a proposed change. That’s just one example.
As we’ve already noted, DynaRent gives you rich graphical visibility. But it has also the tools for instantly searching through availability and pricing for equipment that a customer is requesting. Users can immediately find a match if one exists. They’ll also be able to locate sub-rentals, equipment sourced from other depots, margins, etc. All this has the information organized as a complete rental offering. Prompts and suggestions let them suggest appropriate cross-sells or up-sells. Within a single interaction, they can process a complex rental request. And utilize Graphical Quick Order Entry to present or send the customer a detailed rental order.
Image 2: DynaRent Equipment Rental Processes Overview
At the end of a single phone call or communication, the customer will have a confirmation number in their inbox. Everything will be related to the rental will be recorded in both DynaRent and Microsoft Dynamics. And best of all, all rental information feeds automatically into the full lifecycle management records for equipment. Daily rental tasks fuel long-term operational management. That is the power of information access and automation in DynaRent.
Michiel Toppers